I’m fascinated with the concept of rhetoric. This is the art of persuasion that goes back to the ancient world of orators giving grand speeches, moving audiences with the power of words and creating an emotional connection.
Today, rhetoric remains an invaluable part of public speaking and marketing. There are many layers to this complex system of communication and people have used it for good and bad.
Learning how to use rhetoric ethically is a worthwhile exercise, particularly in the marketing realm. It was fun to get nerdy on the subject with Niluka Kavanagh, a presentation coach and branding consultant well-versed in rhetoric.