“A person's worth is measured by the worth of what he values.”

Marcus Aurelius

Copywriting is a lot like philosophy: It involves pondering a lot of head-scratching questions, pulling answers from obscure places, sharing stories that make an impact and generally pushing yourself to be better.

That’s the revelation I had during the early days of the COVID-19 pandemic when I was looking for something to recalibrate my path. Fast forward to consuming a bunch of podcasts, books and articles and I’ve dug a hole too deep to climb out of.

I’m Jamie Ryder. A Manchester-based copywriter on a mission to make philosophy sexy and help businesses share their philosophy with the world. I specialise in copywriting and content marketing, which includes website writing, brand tone of voice creation, blogging and content strategy.

The sectors I help range from mental health and hospitality to self-development and eCommerce.

This mission of reframing ideas inspired me to set up Stoic Athenaeum to make ancient ideas new again and try to encourage others to be their authentic selves.

A core part of this process is my Brand Circles Of Care workshop, where I look at values on a foundational level and see how they’re infused across all aspects of a business.

When not standing on my philosophical soapbox, you’ll find me writing horror and fantasy fiction, drinking Japanese sake and writing about drinks from all over the world at Yamato Magazine and Drink To That.

Jamie Ryder Stoic Athenaeum Founder

Stoicism 101

Stoicism is an ancient philosophy that originated in Ancient Greece with a man called Zeno of Citium. Zeno was a merchant who was shipwrecked in Athens and lost all of his possessions. To find answers to his troubles he consulted an Oracle, who told him to take on the complexion of the dead.

Having no idea what this meant, Zeno wandered until he found a bookshop and started reading Xenaphon’s Memorabilia, a book about Socrates. The book changed Zeno’s life. The Oracle had told him to take on the complexion of the dead and he interpreted it as listening to the wisdom of people who had come before.

It inspired him to ask the bookseller where men like Socrates could be found and the seller pointed out a philosopher who happened to be passing by called Crates of Thebes. Zeno studied under Crates, learning about the philosophy of Cynicism and other schools until he was ready to strike out on his own.

That moment came in 300 BCE and Zeno started speaking in the Athenian marketplace and took up residence at the Stoa, or painted porch. The Stoa became the centre of Stoicism, a philosophy that taught to ‘live in accordance with nature.’

Zeno believed that living in accordance with nature meant being respectful of human nature, the environment, taking active steps to make a difference in society and living appropriately. He built Stoicism on four key pillars:

sketch of an owl which represents wisdom


scales sketch


beer sketch


colosseum sketch


Stoic Resources To Help You


Request a quote