We all desire something. More money, more security, more love, more friendship. We all imitate each other. Ideas, perspectives, thoughts, processes. This is mimesis, the fuel that powers a system of desire that’s been around since the earliest days of mankind.
Author Luke Burgis is fascinated with mimesis and he breaks down this universal concept in Wanting: The Power Of Mimetic Desire In Everyday Life. In the book, Burgis explains how to identify mimetic desire, when it’s negative and positive and how to develop tactics for promoting healthy desires.
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There are many paths into philosophy and often the door opens because of setbacks or events beyond our control. This is true for brand strategist Steven Picanza who came to Stoicism through a series of unfortunate events and became stronger.
Co-owner of Latin & Code, Picanza weaves philosophy into his brand strategies and it was great to chat to him about what branding means today, rebranding the Stoics and how to make philosophy sexy again.
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