Blending Science, Creativity And Comedy In Copywriting With Justin Blackman

There are lots of great copywriters in the world and the beauty of the industry is that each has their own voice, unique style and way of doing things. 

Learning from other copywriters is a fun exercise for me and it was awesome to interview Justin Blackman, who is pretty fly for a write guy. 

Blackman has made a name for himself with voice guides and his scientific approach to copywriting. In this interview, we chat about the crossovers between science and creativity in copywriting, distinguishing yourself as more than a freelancer and the many flavours of voice. 

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Kevin Rogers On Embracing Your Creative DNA And Practicing With Purpose

Whether you’re new to the copywriting industry or have been in the game for years, there are certain names that stand out. Kevin Rogers is one of them. Comedian, podcaster, radio host and freelancing mentor, Rogers is known as the Copy Chief.

Stoic Athenaeum caught up with Rogers on some of his latest projects, the copywriting lessons he learned from his former life as a stand-up and his writing philosophy.

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Unearthing The Tone Of Voice And Philosophy Of Epictetus

Tone of voice is a powerful writing tool. It’s the building blocks of how ideas are shared, how information is digested. Ancient philosophers had their own unique tone of voice for connecting with their students and Epictetus stands out.

Stoic philosopher, teacher and slave, Epictetus’ work has influenced countless generations and his tone of voice comes to life in the pages of The Discourses and Enchiridion.

It’s worth noting Epictetus didn’t write down his teachings. Instead, they were recorded by his student Arrian. I’ve set out to deconstruct Epictetus’ voice across language, cadence and tone and unearth his philosophical style.

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Flip The Switch Workshop Review: 5 Awesome Tips For Setting Up Your Freelance Copywriting Business

If you’re a copywriter like me or someone who’s thinking of writing professionally, it’s easy to think of yourself as just a writer. You’re not. You’re a business owner. Someone who’s got to think about marketing, accounting, networking, partnering and all the other stuff business owners have to do to pay the bills.

Shifting your mindset from writer to writer AND business owner was the topic of The Copywriting Club’s Flip The Switch webinar. Hosted by Rob Marsh and Kira Hug, the webinar went over five critical moves you need to make to build a successful copywriting business.

Great advice and great writing philosophy followed.

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A Stoic’s Guide To Content Marketing Reveals How To Use Stoicism To Become A Better Content Writer

Philosophy is timeless. What began in the marketplaces, streets forums and public offices of the ancient world has branched out into multiple mediums. Our search for meaning has taken us into the digital arena, eager to share our personal philosophies with new audiences, followers and customers.

Like the crowds who attended the Coliseum in the days of ancient Rome, these audiences are hungry for excitement, education and entertainment. They want to know what brands stand for, how their problems can be solved, how they can live a better life and content marketing has become a new type of philosophy for the modern era.

As a content marketer, I love using philosophy to help me better understand myself and my work. Stoicism has been integral to that understanding and a Stoic’s Guide to Content Marketing puts philosophy-led content writing into practice.

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How To Write Like Seneca: Breaking Down The Brand Tone Of Voice Of A Stoic Philosopher

Tone of voice is crucial to understanding the writing style of an author or brand. It’s the building blocks of a personal story, helping readers and listeners understand the information they are consuming and the ancient world was full of writers who wanted to craft a specific tone of voice for themselves.

The Roman politician Lucius Seneca was one such writer who carefully cultivated a specific identity through his plays, letters and political statements. Complicated and endlessly fascinating, Seneca was a man of many contradictions and it’s in his writing style that we get a glimpse of who he was and the tone of voice he crafted for his own brand of Stoic philosophy.

In this article you’ll find out how to write like Seneca and see his brand tone of voice broken down.

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4 Legendary Copywriters Who Were Giants Of Their Time

These days there are plenty of new techniques brands can use to raise awareness, whether through recording engaging podcasts or creating flashy video campaigns to grab customer attention. 

But before social media, before the internet, before computers there was the written word. The written word was the first major advertising device and the influence is still seen today in headlines, billboards, websites and blogs.

Copywriting has had a long, successful history, and there have been many famous examples of advertisers who’ve tapped into the potential of words to engage their customers. But can their advice still be useful to modern brands?

As a freelance copywriter,  I find it useful to turn back the clock and zone in on some of history’s greatest copywriters to help inform my own work.  

Here are four legendary copywriters who were giants of their time. 

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How To Thrive In The World Of B2B Copywriting With Michael Metcalf

Copywriting is the endurance sport of the marketing world. It requires discipline, a thick skin, occasional bouts of creativity and an open mind. And when you’re in it as a freelance copywriter endurance becomes even more important.

Fortunately, copywriters are a friendly bunch and are happy to share the tricks of the trade. Michael Metcalf is a UK-based freelance writer who made his bones in the B2B technology and eCommerce spaces across his brand Chroma Copy and content agency Expert Machine.

Michael was kind enough to share his copywriting experiences on Stoic Athenaeum. We chat binning off difficult clients, how to know your worth as a copywriter and using philosophy to become a better writer.

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Embracing The Craft Of Writing Across Multiple Disciplines With Jules Horne

Stoic Athenaeum is a philosophy-led content marketing journal that helps people, brands and freelance writers find their own philosophy of life. So, hearing from other writers about their experiences in copywriting, publishing and other arenas is of great value.

It was wonderful to chat to Jules Horne, an author based in Scotland who has worked across multiple writing formats. From spending time as a BBC journalist to writing books on how to set up a freelance copywriting business, Jules has a lot of knowledge to share.

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How To Launch A Freelance Copywriting Business Review: A Must-Read Book For Freelance Creatives

The life of a freelance writer can be an emotional rollercoaster. You’re running a business, you’re juggling responsibilities, you’re trying to lock in new clients, you’re shedding old clients, you’re learning on the job, you’re taking a step back, you’re trying your best to make it work.

As a freelance copywriter myself, stepping on and off this rollercoaster is made a little easier by turning to Stoicism and books like How To Launch A Freelance Copywriting Business: Creative Writing For A Living by Jules Horne. 

A must-read book for freelance creatives, Horne shares her own experiences of setting off into the writing wilderness and creating a business that’s sustainable and satisfies the soul.

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