There are lots of great copywriters in the world and the beauty of the industry is that each has their own voice, unique style and way of doing things.
Learning from other copywriters is a fun exercise for me and it was awesome to interview Justin Blackman, who is pretty fly for a write guy.
Blackman has made a name for himself with voice guides and his scientific approach to copywriting. In this interview, we chat about the crossovers between science and creativity in copywriting, distinguishing yourself as more than a freelancer and the many flavours of voice.
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Whether you’re new to the copywriting industry or have been in the game for years, there are certain names that stand out. Kevin Rogers is one of them. Comedian, podcaster, radio host and freelancing mentor, Rogers is known as the Copy Chief.
Stoic Athenaeum caught up with Rogers on some of his latest projects, the copywriting lessons he learned from his former life as a stand-up and his writing philosophy.
Continue reading “Kevin Rogers On Embracing Your Creative DNA And Practicing With Purpose”
Tone of voice is a powerful writing tool. It’s the building blocks of how ideas are shared, how information is digested. Ancient philosophers had their own unique tone of voice for connecting with their students and Epictetus stands out.
Stoic philosopher, teacher and slave, Epictetus’ work has influenced countless generations and his tone of voice comes to life in the pages of The Discourses and Enchiridion.
It’s worth noting Epictetus didn’t write down his teachings. Instead, they were recorded by his student Arrian. I’ve set out to deconstruct Epictetus’ voice across language, cadence and tone and unearth his philosophical style.
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If you’re a copywriter like me or someone who’s thinking of writing professionally, it’s easy to think of yourself as just a writer. You’re not. You’re a business owner. Someone who’s got to think about marketing, accounting, networking, partnering and all the other stuff business owners have to do to pay the bills.
Shifting your mindset from writer to writer AND business owner was the topic of The Copywriting Club’s Flip The Switch webinar. Hosted by Rob Marsh and Kira Hug, the webinar went over five critical moves you need to make to build a successful copywriting business.
Great advice and great writing philosophy followed.
Continue reading “Flip The Switch Workshop Review: 5 Awesome Tips For Setting Up Your Freelance Copywriting Business”