Copywriting Advice Archives - Page 5 of 5

The life of a copywriter can be an up and down rollercoaster of procrastination, running to hit deadlines and reworking a fifth draft at the last possible minute. It’s also a great opportunity to practice Stoicism, to work with other creatives and tell some amazing stories for clients.

Andrew Boulton is a copywriter whose spent a lot of time in the trenches and got a lot of war stories to tell. The author of the popular Copywriting Is, Boulton has made a mark with his irreverent copywriting style.

This interview was originally posted on my pop culture website The Comic Vault and I’m sharing it on Stoic Athenaeum because Boulton provides some great insight into the philosophy of content marketing.

Continue reading “The Absurd Philosophy Of Copywriting With Andrew Boulton”

When exploring philosophy, one of the biggest questions to answer is not WHY to do something but HOW to do it. How can I apply this lesson? How can I put this teaching into practice?

This question fascinates me and it’s inspired the creation of a series called ‘How To’, which will look at how to apply different philosophical viewpoints to different roles. The first part of the series is focused on copywriting, an industry I’ve had experience in. More specifically, it’s about how to be a Stoic copywriter.

Read on to discover how to apply Stoicism to being a content writer and techniques that will make you better at your job. Fate permitting.

Continue reading “How To Be A Stoic Copywriter”