Copywriting is the endurance sport of the marketing world. It requires discipline, a thick skin, occasional bouts of creativity and an open mind. And when you’re in it as a freelance copywriter endurance becomes even more important.
Fortunately, copywriters are a friendly bunch and are happy to share the tricks of the trade. Michael Metcalf is a UK-based freelance writer who made his bones in the B2B technology and eCommerce spaces across his brand Chroma Copy and content agency Expert Machine.
Michael was kind enough to share his copywriting experiences on Stoic Athenaeum. We chat binning off difficult clients, how to know your worth as a copywriter and using philosophy to become a better writer.