Have you ever wanted to be more persuasive or found yourself wondering how someone convinced you to buy something or agree with their point of view?
Whether intentional or not, odds are we’re all tapping into the idea of rhetoric.
Rhetoric is an ancient system of persuasion that’s used in speeches, talks and written work and it’s got a bad rep because people often associate it with manipulation.
Continue reading “Ciceronian Language Tactics For Upping Your Copywriting”
Dear Lucilius,
You ask me what should be easily avoided? I say crowds. Because no one can trust themselves among the crowd with safety.
I’ll admit a weakness of mine; I never bring back home the same character I left with.
Something that I’ve taught is to be calm within me is disturbed; some of the foes that I’ve removed within return again.
Continue reading “What An Ancient Roman Philosopher Has To Teach Us About Email Writing”
There are many paths into philosophy and often the door opens because of setbacks or events beyond our control. This is true for brand strategist Steven Picanza who came to Stoicism through a series of unfortunate events and became stronger.
Co-owner of Latin & Code, Picanza weaves philosophy into his brand strategies and it was great to chat to him about what branding means today, rebranding the Stoics and how to make philosophy sexy again.
Continue reading “Steven Picanza On Branding The Stoics And Making Philosophy Sexy”
