There are lots of great copywriters in the world and the beauty of the industry is that each has their own voice, unique style and way of doing things.
Learning from other copywriters is a fun exercise for me and it was awesome to interview Justin Blackman, who is pretty fly for a write guy.
Blackman has made a name for himself with voice guides and his scientific approach to copywriting. In this interview, we chat about the crossovers between science and creativity in copywriting, distinguishing yourself as more than a freelancer and the many flavours of voice.
Continue reading Blending Science, Creativity And Comedy In Copywriting With Justin Blackman
Philosophy comes in many shapes, forms, roads and paths. All these directions lead to the same direction: the pursuit of wisdom. Of finding ways to be better. Of getting to know yourself and others a little better every day.
It’s this pursuit of wisdom that informs Simon Drew’s The Poet & The Sage, a book that dives deep into the essence of philosophy and invites you to find your own meaning.
Continue reading Learning How To Spar With Wisdom In Simon Drew’s Powerful Poet & The Sage
What does it mean to be a good parent in the philosophical sense? What does it mean to transcend in the way that Viktor Frankl envisioned after surviving the Holocaust? How can you learn to care wisely as the ancient Stoics intended?
These disparate questions have a common thread. Brittany Polat. An author, PhD holder and mental health advocate, Brittany has amazing insight into Stoic philosophy and it was wonderful to chat to her about how to build a path to eudaimonia (flourishing).
Continue reading Stoic Parenting, Transcendence And Being A Citizen Of The World With Brittany Polat
Graphic design, like all forms of creativity, is a subjective experience viewed through multiple perspectives. For Caitlin McEvoy, it’s a source of positive mental health, therapy and an opportunity to flex her creative muscles.
Stoic Athenaeum spoke to Caitlin about her freelance experiences, the nature of creativity and mental health and her personal philosophy.
Continue reading The Dichotomy Of Mental Health And Graphic Design With Caitlin McEvoy
An endless pursuit
Dogged by uncertainties
Hopes and dreams we grasp for
Out of reach, fingertips away
Empty glories built on sand
A vast kingdom to have no kingdom
A kingdom of the soul
Glittering with good character
To reflect on the riches you give others
Not a throne of retreat
A waystation to action
Transmuting words into works
Forging a road to the good life
Being a freelance creative has a lot in common with philosophy. Both straddle the line between the tangible and the intangible, both have varying degrees of value based on the perception of different people and both invite a lot of questions.
‘Why am I doing this? Do you think this could work? How are you going to make money?’ These are all common questions freelance creatives have been and will be asked until the end of time and celebrating the journeys of freelancers is a big part of Stoic Athenaeum.
Manchester based freelance photographer Jason Lock has spent plenty of time honing his craft in the freelancing wilderness and I recently spoke to him about his experiences.
Continue reading Embracing The Philosophy Of Photography With Jason Lock￼