There are lots of great copywriters in the world and the beauty of the industry is that each has their own voice, unique style and way of doing things.
Learning from other copywriters is a fun exercise for me and it was awesome to interview Justin Blackman, who is pretty fly for a write guy.
Blackman has made a name for himself with voice guides and his scientific approach to copywriting. In this interview, we chat about the crossovers between science and creativity in copywriting, distinguishing yourself as more than a freelancer and the many flavours of voice.
Continue reading “Blending Science, Creativity And Comedy In Copywriting With Justin Blackman”
Philosophy comes in many shapes, forms, roads and paths. All these directions lead to the same direction: the pursuit of wisdom. Of finding ways to be better. Of getting to know yourself and others a little better every day.
It’s this pursuit of wisdom that informs Simon Drew’s The Poet & The Sage, a book that dives deep into the essence of philosophy and invites you to find your own meaning.
Continue reading “Learning How To Spar With Wisdom In Simon Drew’s Powerful Poet & The Sage”
What does it mean to be a good parent in the philosophical sense? What does it mean to transcend in the way that Viktor Frankl envisioned after surviving the Holocaust? How can you learn to care wisely as the ancient Stoics intended?
These disparate questions have a common thread. Brittany Polat. An author, PhD holder and mental health advocate, Brittany has amazing insight into Stoic philosophy and it was wonderful to chat to her about how to build a path to eudaimonia (flourishing).
Continue reading “Stoic Parenting, Transcendence And Being A Citizen Of The World With Brittany Polat”
Graphic design, like all forms of creativity, is a subjective experience viewed through multiple perspectives. For Caitlin McEvoy, it’s a source of positive mental health, therapy and an opportunity to flex her creative muscles.
Stoic Athenaeum spoke to Caitlin about her freelance experiences, the nature of creativity and mental health and her personal philosophy.
Continue reading “The Dichotomy Of Mental Health And Graphic Design With Caitlin McEvoy”