In the digital marketing world, people are constantly looking for fresh ways to connect with their audience and get ahead of the competition. Whether it’s designing new technology or developing the latest algorithm, marketers are eager to embrace the future. Yet taking inspiration from the past is important too.
A great example of learning from the past is embracing Epicureanism, the philosophy of Epicurus. For him, the purpose of philosophy was to acquire a happy, peaceful life through ataraxia, the freedom from fear and aponia, the absence of pain. Basically, he preached YOLO before YOLO was a thing.
Epicurus’ views are relevant in the modern age and here are five of his teachings that can be applied to digital marketing.
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Seeking pleasure in life is natural. It’s a goal we all strive for and there’s a lot to be said about pleasure from a philosophical point of view. Pleasure has become synonymous with being an epicurean, someone who likes indulging in luxury, fine meals and experiences. Yet this view misses the point of what true Epicureanism is in relation to food and culinary experiences like wine tasting and more.
From the perspective of being a sommelier, Epicureanism has some interesting connotations and in this article you’ll learn how to embrace the philosophy the next time you’re serving customers.
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Do you consider yourself an epicurean? Do you enjoy fine food and a pleasurable lifestyle? Being an epicurean is different to being an Epicurean, as in following the teachings of Epicurus.
The philosophy of Epicureanism is often misunderstood as a hedonistic worldview and I’ll admit to thinking that too when I first came across it. After reading The Fourfold Remedy: Epicurus and the Art of Happiness by John Sellars I was glad to be proven wrong.
A wonderful book on an introduction to Epicureanism, The Fourfold Remedy sets the record straight.
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