Who was Glenn Fisher before he was a copywriter?
I was an accountant/auditor. I was going through life writing reports about the financial systems of places in the local council. And then something broke in my head and I decided I didn’t want to do that anymore.
I wanted to write in some form or another. Since I liked creative writing, I decided to do a degree locally. Flash forward, I needed a writing job and knew I didn’t want to be a journalist. So, I applied for every job that had the word ‘writer’ in it and by pure chance I applied for an Agora job in London. The role was for a junior copywriter and I didn’t know what copywriting was at the time. It seemed cool and I got to learn about direct-response copywriting.