Peter Taylor On The Saga Of Nidhoggr Mead And Viking Philosophy

Viking mythology and philosophy is endlessly fascinating. The great sagas of the Norse gods and heroes continue to be retold and revamped through pop culture. Mead was a central part of viking culture, a source of celebration, worship and connecting with their roots.

Today, mead is experiencing a boom in popularity and its people like Peter Taylor who’re leading the charge in the UK and beyond. Taylor is the founder of Nidhoggr Mead and it was a pleasure to interview him about his love of viking philosophy, storytelling and great drinks.

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Seidr

The vikings believed in concepts that existed outside the material world. Gods, magic and myths mingled with the everyday of raiding, farming, living, fighting and loving. This was Old Norse philosophy in practice and vikings sought to change their fate and raise their fortunes with a concept called seidr.

In Old Norse, seidr translates to cord or string. It’s a magic-based ideology that looks at fate as a flowing, malleable object. It’s about symbolically changing the course of one’s life and bringing new events into reality. 

To do this, seidr practitioners relied on specific objects to bring them closer to the gods. They needed to enter a trance in order to enter the world of the spirits. 

The following photo collection tells the story of seidr through Norse objects and viking runes.

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