Creating a big piece of thought leadership content like a white paper is a great opportunity for a business to connect with customers, develop leads and build authority.
It makes me reflect that there are many examples of books or texts throughout history that carried the same purpose as a white paper.
Niccolo Machiavelli’s The Prince is a strong example. Machiavelli wrote about what an effective ruler or prince should do in the ends justify the means approach.
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