When it comes to market research, there are many tools at our disposal. And one of the most effective mediums for gathering data and building a full picture of customer behaviour is the survey. Sam McNerny is a survey expert who goes far beyond the surface level of yes or no questions and his research philosophy is worth hearing.
Read on to learn more about his story and how the French philosopher Michel de Montaigne inspired his work.
Continue reading “Montaignian Perspectives & The Philosophy Of Survey Research With Sam McNerny”