The life of a copywriter can be an up and down rollercoaster of procrastination, running to hit deadlines and reworking a fifth draft at the last possible minute. It’s also a great opportunity to practice Stoicism, to work with other creatives and tell some amazing stories for clients.
Andrew Boulton is a copywriter whose spent a lot of time in the trenches and got a lot of war stories to tell. The author of the popular Copywriting Is, Boulton has made a mark with his irreverent copywriting style.
This interview was originally posted on my pop culture website The Comic Vault and I’m sharing it on Stoic Athenaeum because Boulton provides some great insight into the philosophy of content marketing.
Continue reading “The Absurd Philosophy Of Copywriting With Andrew Boulton”