Copywriting Advice Archives - Page 3 of 5

A Stoic’s Guide To Content Marketing Reveals How To Use Stoicism To Become A Better Content Writer

Philosophy is timeless. What began in the marketplaces, streets forums and public offices of the ancient world has branched out into multiple mediums. Our search for meaning has taken us into the digital arena, eager to share our personal philosophies with new audiences, followers and customers.

Like the crowds who attended the Coliseum in the days of ancient Rome, these audiences are hungry for excitement, education and entertainment. They want to know what brands stand for, how their problems can be solved, how they can live a better life and content marketing has become a new type of philosophy for the modern era.

As a content marketer, I love using philosophy to help me better understand myself and my work. Stoicism has been integral to that understanding and a Stoic’s Guide to Content Marketing puts philosophy-led content writing into practice.

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How To Write Like Seneca: Breaking Down The Brand Tone Of Voice Of A Stoic Philosopher

Tone of voice is crucial to understanding the writing style of an author or brand. It’s the building blocks of a personal story, helping readers and listeners understand the information they are consuming and the ancient world was full of writers who wanted to craft a specific tone of voice for themselves.

The Roman politician Lucius Seneca was one such writer who carefully cultivated a specific identity through his plays, letters and political statements. Complicated and endlessly fascinating, Seneca was a man of many contradictions and it’s in his writing style that we get a glimpse of who he was and the tone of voice he crafted for his own brand of Stoic philosophy.

In this article you’ll find out how to write like Seneca and see his brand tone of voice broken down.

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4 Legendary Copywriters Who Were Giants Of Their Time

These days there are plenty of new techniques brands can use to raise awareness, whether through recording engaging podcasts or creating flashy video campaigns to grab customer attention.

But before social media, before the internet, before computers there was the written word. The written word was the first major advertising device and the influence is still seen today in headlines, billboards, websites and blogs.

Copywriting has had a long, successful history, and there have been many famous examples of advertisers who’ve tapped into the potential of words to engage their customers. But can their advice still be useful to modern brands?

As a freelance copywriter, I find it useful to turn back the clock and zone in on some of history’s greatest copywriters to help inform my own work.

Here are four legendary copywriters who were giants of their time.

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How To Thrive In The World Of B2B Copywriting With Michael Metcalf

Copywriting is the endurance sport of the marketing world. It requires discipline, a thick skin, occasional bouts of creativity and an open mind. And when you’re in it as a freelance copywriter endurance becomes even more important.

Fortunately, copywriters are a friendly bunch and are happy to share the tricks of the trade. Michael Metcalf is a UK-based freelance writer who made his bones in the B2B technology and eCommerce spaces across his brand Chroma Copy and content agency Expert Machine.

Michael was kind enough to share his copywriting experiences on Stoic Athenaeum. We chat binning off difficult clients, how to know your worth as a copywriter and using philosophy to become a better writer.

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