Steven Picanza On Branding The Stoics And Making Philosophy Sexy

There are many paths into philosophy and often the door opens because of setbacks or events beyond our control. This is true for brand strategist Steven Picanza who came to Stoicism through a series of unfortunate events and became stronger.

Co-owner of Latin & Code, Picanza weaves philosophy into his brand strategies and it was great to chat to him about what branding means today, rebranding the Stoics and how to make philosophy sexy again.

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How To Endure Like Wolverine

Comics are a wonderful medium for exploring philosophy and making different schools of thought more accessible to a wider audience. Superheroes and supervillains regularly battle over huge philosophical and ideological perspectives on the page and in movies. 

Endurance is a universal concept across all kinds of philosophy and a superhero who is forced to ask himself the question of what endurance means every day is Wolverine. Throughout his long life, Wolverine has endured some truly horrific situations and there are Stoic insights to be gleaned from his experiences. 

I’m not saying Wolverine is pure Stoic. What I’m saying is there are certain Stoic lessons that can be taken from the character. Let’s see what they are. 

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Unearthing The Tone Of Voice And Philosophy Of Epictetus

Tone of voice is a powerful writing tool. It’s the building blocks of how ideas are shared, how information is digested. Ancient philosophers had their own unique tone of voice for connecting with their students and Epictetus stands out.

Stoic philosopher, teacher and slave, Epictetus’ work has influenced countless generations and his tone of voice comes to life in the pages of The Discourses and Enchiridion.

It’s worth noting Epictetus didn’t write down his teachings. Instead, they were recorded by his student Arrian. I’ve set out to deconstruct Epictetus’ voice across language, cadence and tone and unearth his philosophical style.

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Stoic Parenting, Transcendence And Being A Citizen Of The World With Brittany Polat

What does it mean to be a good parent in the philosophical sense? What does it mean to transcend in the way that Viktor Frankl envisioned after surviving the Holocaust? How can you learn to care wisely as the ancient Stoics intended?

These disparate questions have a common thread. Brittany Polat. An author, PhD holder and mental health advocate, Brittany has amazing insight into Stoic philosophy and it was wonderful to chat to her about how to build a path to eudaimonia (flourishing).

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