brand tone of voice Archives

Unearthing The Tone Of Voice And Philosophy Of Epictetus

Tone of voice is a powerful writing tool. It’s the building blocks of how ideas are shared, how information is digested. Ancient philosophers had their own unique tone of voice for connecting with their students and Epictetus stands out.

Stoic philosopher, teacher and slave, Epictetus’ work has influenced countless generations and his tone of voice comes to life in the pages of The Discourses and Enchiridion.

It’s worth noting Epictetus didn’t write down his teachings. Instead, they were recorded by his student Arrian. I’ve set out to deconstruct Epictetus’ voice across language, cadence and tone and unearth his philosophical style.

Continue reading “Unearthing The Tone Of Voice And Philosophy Of Epictetus”

How To Write Like Seneca: Breaking Down The Brand Tone Of Voice Of A Stoic Philosopher

Tone of voice is crucial to understanding the writing style of an author or brand. It’s the building blocks of a personal story, helping readers and listeners understand the information they are consuming and the ancient world was full of writers who wanted to craft a specific tone of voice for themselves.

The Roman politician Lucius Seneca was one such writer who carefully cultivated a specific identity through his plays, letters and political statements. Complicated and endlessly fascinating, Seneca was a man of many contradictions and it’s in his writing style that we get a glimpse of who he was and the tone of voice he crafted for his own brand of Stoic philosophy.

In this article you’ll find out how to write like Seneca and see his brand tone of voice broken down.

Continue reading “How To Write Like Seneca: Breaking Down The Brand Tone Of Voice Of A Stoic Philosopher”

How To Write Like A Roman Emperor: Forging The Tone Of Voice Of Marcus Aurelius

The Stoics recommended journaling to be a vital part of a daily routine. Writing down thoughts and reflecting on the day could bring clarity and build a foundation for making improvements in small steps. Marcus Aurelius offers one of the greatest representations of journaling with The Meditations, constantly reminding himself of his flaws and urging himself to be a better man.

Marcus’ writing style (Yes, we’re on a first name basis) has been analysed in depth to try to build a stronger picture of one of the most powerful men in history. As a copywriter, I find writing style to be a fascinating subject and it’s a huge part of how a brand shapes its tone of voice and the story that will be shared with customers.

In this article I’ll break down Marcus’ writing into a tone of voice across three key areas: tone, cadence and language.

Continue reading “How To Write Like A Roman Emperor: Forging The Tone Of Voice Of Marcus Aurelius”