The shadow of the Roman politician Seneca looms large in Stoic philosophy. His work is among the most well-preserved and quoted Stoic texts throughout history, and countless generations have been influenced by his insights into the human condition.
Perhaps this is best seen in The Letters to Lucilius, where Seneca discusses universal themes with his friend. While the letters contain timeless wisdom, Seneca’s ideas are spread across hundreds of pages, and distilling them down could seem like an intimidating task to some.
Not for David Fideler.
In Breakfast With Seneca: A Stoic Guide To The Art Of Living, Fideler has provided a wonderful overview of Seneca’s ideas, and here are my ten biggest takeaways from the book.
Continue reading 10 Tremendous Takeaways From Breakfast With Seneca
There are many paths into philosophy and often the door opens because of setbacks or events beyond our control. This is true for brand strategist Steven Picanza who came to Stoicism through a series of unfortunate events and became stronger.
Co-owner of Latin & Code, Picanza weaves philosophy into his brand strategies and it was great to chat to him about what branding means today, rebranding the Stoics and how to make philosophy sexy again.
Continue reading Steven Picanza On Branding The Stoics And Making Philosophy Sexy
Whether you’re new to the copywriting industry or have been in the game for years, there are certain names that stand out. Kevin Rogers is one of them. Comedian, podcaster, radio host and freelancing mentor, Rogers is known as the Copy Chief.
Stoic Athenaeum caught up with Rogers on some of his latest projects, the copywriting lessons he learned from his former life as a stand-up and his writing philosophy.
Continue reading Kevin Rogers On Embracing Your Creative DNA And Practicing With Purpose
Freelancing is an industry of perspectives. The story of every freelancer is unique and each person brings something new to the conversation. Hearing these unique stories and sharing the wisdom and philosophy of freelance creativity is a big part of Stoic Athenaeum and it was wonderful to speak to Mel Lee-Smith about her experiences.
A freelance copywriter, Mel speaks openly about her battles with mental health, her approach to freelance writing and why output doesn’t determine your worth as a person.
Continue reading Mel Lee-Smith On The Balancing Act Of Writing And Mental Health
Philosophy is timeless. What began in the marketplaces, streets forums and public offices of the ancient world has branched out into multiple mediums. Our search for meaning has taken us into the digital arena, eager to share our personal philosophies with new audiences, followers and customers.
Like the crowds who attended the Coliseum in the days of ancient Rome, these audiences are hungry for excitement, education and entertainment. They want to know what brands stand for, how their problems can be solved, how they can live a better life and content marketing has become a new type of philosophy for the modern era.
As a content marketer, I love using philosophy to help me better understand myself and my work. Stoicism has been integral to that understanding and a Stoic’s Guide to Content Marketing puts philosophy-led content writing into practice.
Continue reading A Stoic’s Guide To Content Marketing Reveals How To Use Stoicism To Become A Better Content Writer
Tone of voice is crucial to understanding the writing style of an author or brand. It’s the building blocks of a personal story, helping readers and listeners understand the information they are consuming and the ancient world was full of writers who wanted to craft a specific tone of voice for themselves.
The Roman politician Lucius Seneca was one such writer who carefully cultivated a specific identity through his plays, letters and political statements. Complicated and endlessly fascinating, Seneca was a man of many contradictions and it’s in his writing style that we get a glimpse of who he was and the tone of voice he crafted for his own brand of Stoic philosophy.
In this article you’ll find out how to write like Seneca and see his brand tone of voice broken down.
Continue reading How To Write Like Seneca: Breaking Down The Brand Tone Of Voice Of A Stoic Philosopher
In the digital marketing world, people are constantly looking for fresh ways to connect with their audience and get ahead of the competition. Whether it’s designing new technology or developing the latest algorithm, marketers are eager to embrace the future. Yet taking inspiration from the past is important too.
A great example of learning from the past is embracing Epicureanism, the philosophy of Epicurus. For him, the purpose of philosophy was to acquire a happy, peaceful life through ataraxia, the freedom from fear and aponia, the absence of pain. Basically, he preached YOLO before YOLO was a thing.
Epicurus’ views are relevant in the modern age and here are five of his teachings that can be applied to digital marketing.
Continue reading 5 Lessons From Epicurus Digital Marketers Should Embrace
Stoic Athenaeum is a philosophy-led content marketing journal that helps people, brands and freelance writers find their own philosophy of life. So, hearing from other writers about their experiences in copywriting, publishing and other arenas is of great value.
It was wonderful to chat to Jules Horne, an author based in Scotland who has worked across multiple writing formats. From spending time as a BBC journalist to writing books on how to set up a freelance copywriting business, Jules has a lot of knowledge to share.
Continue reading Embracing The Craft Of Writing Across Multiple Disciplines With Jules Horne
The life of a freelance writer can be an emotional rollercoaster. You’re running a business, you’re juggling responsibilities, you’re trying to lock in new clients, you’re shedding old clients, you’re learning on the job, you’re taking a step back, you’re trying your best to make it work.
As a freelance copywriter myself, stepping on and off this rollercoaster is made a little easier by turning to Stoicism and books like How To Launch A Freelance Copywriting Business: Creative Writing For A Living by Jules Horne.
A must-read book for freelance creatives, Horne shares her own experiences of setting off into the writing wilderness and creating a business that’s sustainable and satisfies the soul.
Continue reading How To Launch A Freelance Copywriting Business Review: A Must-Read Book For Freelance Creatives
Copywriting is an industry that has many angles and viewpoints. It’s an industry I’ve been a part of for years and it’s rewarding, emotional, satisfying, stressful, crazy and thrilling all at once. The craziness gets dialled up even more when you’re a freelance copywriter and so it’s helpful to have a system in place that helps calm the mind, pushes me out of my comfort zone and keeps me going forward.
That’s where Stoicism comes in. Putting the philosophy into practice has provided a foundation for approaching content marketing with fresh eyes and that inspired the creation of Stoic Athenaeum.
A journal that combines content marketing, philosophy and popular culture together, I provide a range of copywriting services through the publication. Read on to discover what they are.
Continue reading Stoic Athenaeum Offers Philosophy-Backed Content Marketing