How To Write Like A Roman Emperor: Forging The Tone Of Voice Of Marcus Aurelius

The Stoics recommended journaling to be a vital part of a daily routine. Writing down thoughts and reflecting on the day could bring clarity and build a foundation for making improvements in small steps. Marcus Aurelius offers one of the greatest representations of journaling with The Meditations, constantly reminding himself of his flaws and urging himself to be a better man. 

Marcus’ writing style (Yes, we’re on a first name basis) has been analysed in depth to try to build a stronger picture of one of the most powerful men in history. As a copywriter, I find writing style to be a fascinating subject and it’s a huge part of how a brand shapes its tone of voice and the story that will be shared with customers.

In this article I’ll break down Marcus’ writing into a tone of voice across three key areas: tone, cadence and language. 

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The Absurd Philosophy Of Copywriting With Andrew Boulton

The life of a copywriter can be an up and down rollercoaster of procrastination, running to hit deadlines and reworking a fifth draft at the last possible minute. It’s also a great opportunity to practice Stoicism, to work with other creatives and tell some amazing stories for clients.

Andrew Boulton is a copywriter whose spent a lot of time in the trenches and got a lot of war stories to tell. The author of the popular Copywriting Is, Boulton has made a mark with his irreverent copywriting style.

This interview was originally posted on my pop culture website The Comic Vault and I’m sharing it on Stoic Athenaeum because Boulton provides some great insight into the philosophy of content marketing.

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How To Be A Stoic Copywriter

When exploring philosophy, one of the biggest questions to answer is not WHY to do something but HOW to do it. How can I apply this lesson? How can I put this teaching into practice? 

This question fascinates me and it’s inspired the creation of a series called ‘How To’, which will look at how to apply different philosophical viewpoints to different roles. The first part of the series is focused on copywriting, an industry I’ve had experience in. More specifically, it’s about how to be a Stoic copywriter.

Read on to discover how to apply Stoicism to being a content writer and techniques that will make you better at your job. Fate permitting.

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