copywriting Archives - Stoic Athenaeum

Blending Science, Creativity And Comedy In Copywriting With Justin Blackman

There are lots of great copywriters in the world and the beauty of the industry is that each has their own voice, unique style and way of doing things.

Learning from other copywriters is a fun exercise for me and it was awesome to interview Justin Blackman, who is pretty fly for a write guy.

Blackman has made a name for himself with voice guides and his scientific approach to copywriting. In this interview, we chat about the crossovers between science and creativity in copywriting, distinguishing yourself as more than a freelancer and the many flavours of voice.

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10 Tremendous Takeaways From Breakfast With Seneca

The shadow of the Roman politician Seneca looms large in Stoic philosophy. His work is among the most well-preserved and quoted Stoic texts throughout history, and countless generations have been influenced by his insights into the human condition.

Perhaps this is best seen in The Letters to Lucilius, where Seneca discusses universal themes with his friend. While the letters contain timeless wisdom, Seneca’s ideas are spread across hundreds of pages, and distilling them down could seem like an intimidating task to some.

Not for David Fideler.

In Breakfast With Seneca: A Stoic Guide To The Art Of Living, Fideler has provided a wonderful overview of Seneca’s ideas, and here are my ten biggest takeaways from the book.

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Steven Picanza On Branding The Stoics And Making Philosophy Sexy

There are many paths into philosophy and often the door opens because of setbacks or events beyond our control. This is true for brand strategist Steven Picanza who came to Stoicism through a series of unfortunate events and became stronger.

Co-owner of Latin & Code, Picanza weaves philosophy into his brand strategies and it was great to chat to him about what branding means today, rebranding the Stoics and how to make philosophy sexy again.

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Kevin Rogers On Embracing Your Creative DNA And Practicing With Purpose

Whether you’re new to the copywriting industry or have been in the game for years, there are certain names that stand out. Kevin Rogers is one of them. Comedian, podcaster, radio host and freelancing mentor, Rogers is known as the Copy Chief.

Stoic Athenaeum caught up with Rogers on some of his latest projects, the copywriting lessons he learned from his former life as a stand-up and his writing philosophy.

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