Blending Science, Creativity And Comedy In Copywriting With Justin Blackman

There are lots of great copywriters in the world and the beauty of the industry is that each has their own voice, unique style and way of doing things. 

Learning from other copywriters is a fun exercise for me and it was awesome to interview Justin Blackman, who is pretty fly for a write guy. 

Blackman has made a name for himself with voice guides and his scientific approach to copywriting. In this interview, we chat about the crossovers between science and creativity in copywriting, distinguishing yourself as more than a freelancer and the many flavours of voice. 

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10 Tremendous Takeaways From Breakfast With Seneca

The shadow of the Roman politician Seneca looms large in Stoic philosophy. His work is among the most well-preserved and quoted Stoic texts throughout history, and countless generations have been influenced by his insights into the human condition.

Perhaps this is best seen in The Letters to Lucilius, where Seneca discusses universal themes with his friend. While the letters contain timeless wisdom, Seneca’s ideas are spread across hundreds of pages, and distilling them down could seem like an intimidating task to some.

Not for David Fideler.

In Breakfast With Seneca: A Stoic Guide To The Art Of Living, Fideler has provided a wonderful overview of Seneca’s ideas, and here are my ten biggest takeaways from the book.

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Steven Picanza On Branding The Stoics And Making Philosophy Sexy

There are many paths into philosophy and often the door opens because of setbacks or events beyond our control. This is true for brand strategist Steven Picanza who came to Stoicism through a series of unfortunate events and became stronger.

Co-owner of Latin & Code, Picanza weaves philosophy into his brand strategies and it was great to chat to him about what branding means today, rebranding the Stoics and how to make philosophy sexy again.

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Kevin Rogers On Embracing Your Creative DNA And Practicing With Purpose

Whether you’re new to the copywriting industry or have been in the game for years, there are certain names that stand out. Kevin Rogers is one of them. Comedian, podcaster, radio host and freelancing mentor, Rogers is known as the Copy Chief.

Stoic Athenaeum caught up with Rogers on some of his latest projects, the copywriting lessons he learned from his former life as a stand-up and his writing philosophy.

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Mel Lee-Smith On The Balancing Act Of Writing And Mental Health

Freelancing is an industry of perspectives. The story of every freelancer is unique and each person brings something new to the conversation. Hearing these unique stories and sharing the wisdom and philosophy of freelance creativity is a big part of Stoic Athenaeum and it was wonderful to speak to Mel Lee-Smith about her experiences.

A freelance copywriter, Mel speaks openly about her battles with mental health, her approach to freelance writing and why output doesn’t determine your worth as a person. 

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A Stoic’s Guide To Content Marketing Reveals How To Use Stoicism To Become A Better Content Writer

Philosophy is timeless. What began in the marketplaces, streets forums and public offices of the ancient world has branched out into multiple mediums. Our search for meaning has taken us into the digital arena, eager to share our personal philosophies with new audiences, followers and customers.

Like the crowds who attended the Coliseum in the days of ancient Rome, these audiences are hungry for excitement, education and entertainment. They want to know what brands stand for, how their problems can be solved, how they can live a better life and content marketing has become a new type of philosophy for the modern era.

As a content marketer, I love using philosophy to help me better understand myself and my work. Stoicism has been integral to that understanding and a Stoic’s Guide to Content Marketing puts philosophy-led content writing into practice.

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How To Write Like Seneca: Breaking Down The Brand Tone Of Voice Of A Stoic Philosopher

Tone of voice is crucial to understanding the writing style of an author or brand. It’s the building blocks of a personal story, helping readers and listeners understand the information they are consuming and the ancient world was full of writers who wanted to craft a specific tone of voice for themselves.

The Roman politician Lucius Seneca was one such writer who carefully cultivated a specific identity through his plays, letters and political statements. Complicated and endlessly fascinating, Seneca was a man of many contradictions and it’s in his writing style that we get a glimpse of who he was and the tone of voice he crafted for his own brand of Stoic philosophy.

In this article you’ll find out how to write like Seneca and see his brand tone of voice broken down.

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4 Legendary Copywriters Who Were Giants Of Their Time

These days there are plenty of new techniques brands can use to raise awareness, whether through recording engaging podcasts or creating flashy video campaigns to grab customer attention. 

But before social media, before the internet, before computers there was the written word. The written word was the first major advertising device and the influence is still seen today in headlines, billboards, websites and blogs.

Copywriting has had a long, successful history, and there have been many famous examples of advertisers who’ve tapped into the potential of words to engage their customers. But can their advice still be useful to modern brands?

As a freelance copywriter,  I find it useful to turn back the clock and zone in on some of history’s greatest copywriters to help inform my own work.  

Here are four legendary copywriters who were giants of their time. 

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5 Lessons From Epicurus Digital Marketers Should Embrace

In the digital marketing world, people are constantly looking for fresh ways to connect with their audience and get ahead of the competition. Whether it’s designing new technology or developing the latest algorithm, marketers are eager to embrace the future. Yet taking inspiration from the past is important too.

A great example of learning from the past is embracing Epicureanism, the philosophy of Epicurus. For him, the purpose of philosophy was to acquire a happy, peaceful life through ataraxia, the freedom from fear and aponia, the absence of pain. Basically, he preached YOLO before YOLO was a thing.

Epicurus’ views are relevant in the modern age and here are five of his teachings that can be applied to digital marketing. 

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How To Thrive In The World Of B2B Copywriting With Michael Metcalf

Copywriting is the endurance sport of the marketing world. It requires discipline, a thick skin, occasional bouts of creativity and an open mind. And when you’re in it as a freelance copywriter endurance becomes even more important.

Fortunately, copywriters are a friendly bunch and are happy to share the tricks of the trade. Michael Metcalf is a UK-based freelance writer who made his bones in the B2B technology and eCommerce spaces across his brand Chroma Copy and content agency Expert Machine.

Michael was kind enough to share his copywriting experiences on Stoic Athenaeum. We chat binning off difficult clients, how to know your worth as a copywriter and using philosophy to become a better writer.

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