The digital marketing world is always changing. New digital agencies pop up and shut down just as quickly and it may be tempting to think that you can ride out uncertainty alone as an agency founder.
Having a support system, a set of values or philosophy that inspires you to be part of a wider community is the way forward. Building a digital agency community is one of Daniel De La Cruz’ favourite things to do and his personal philosophy is something I can get on board with.
It was a pleasure to chat to Dan about his digital agency experience, the joys of falling into a philosophical rabbit hole, the discipline of boxing and more.
Continue reading “The Power Of Digital Community And Ethics-Driven Desire With Daniel De La Cruz”
There are lots of great copywriters in the world and the beauty of the industry is that each has their own voice, unique style and way of doing things.
Learning from other copywriters is a fun exercise for me and it was awesome to interview Justin Blackman, who is pretty fly for a write guy.
Blackman has made a name for himself with voice guides and his scientific approach to copywriting. In this interview, we chat about the crossovers between science and creativity in copywriting, distinguishing yourself as more than a freelancer and the many flavours of voice.
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In the digital marketing world, people are constantly looking for fresh ways to connect with their audience and get ahead of the competition. Whether it’s designing new technology or developing the latest algorithm, marketers are eager to embrace the future. Yet taking inspiration from the past is important too.
A great example of learning from the past is embracing Epicureanism, the philosophy of Epicurus. For him, the purpose of philosophy was to acquire a happy, peaceful life through ataraxia, the freedom from fear and aponia, the absence of pain. Basically, he preached YOLO before YOLO was a thing.
Epicurus’ views are relevant in the modern age and here are five of his teachings that can be applied to digital marketing.
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Copywriting is the endurance sport of the marketing world. It requires discipline, a thick skin, occasional bouts of creativity and an open mind. And when you’re in it as a freelance copywriter endurance becomes even more important.
Fortunately, copywriters are a friendly bunch and are happy to share the tricks of the trade. Michael Metcalf is a UK-based freelance writer who made his bones in the B2B technology and eCommerce spaces across his brand Chroma Copy and content agency Expert Machine.
Michael was kind enough to share his copywriting experiences on Stoic Athenaeum. We chat binning off difficult clients, how to know your worth as a copywriter and using philosophy to become a better writer.
Continue reading “How To Thrive In The World Of B2B Copywriting With Michael Metcalf”