Copywriting is an industry that has many angles and viewpoints. It’s an industry I’ve been a part of for years and it’s rewarding, emotional, satisfying, stressful, crazy and thrilling all at once. The craziness gets dialled up even more when you’re a freelance copywriter and so it’s helpful to have a system in place that helps calm the mind, pushes me out of my comfort zone and keeps me going forward.
That’s where Stoicism comes in. Putting the philosophy into practice has provided a foundation for approaching content marketing with fresh eyes and that inspired the creation of Stoic Athenaeum.
A journal that combines content marketing, philosophy and popular culture together, I provide a range of copywriting services through the publication. Read on to discover what they are.
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The Stoics recommended journaling to be a vital part of a daily routine. Writing down thoughts and reflecting on the day could bring clarity and build a foundation for making improvements in small steps. Marcus Aurelius offers one of the greatest representations of journaling with The Meditations, constantly reminding himself of his flaws and urging himself to be a better man.
Marcus’ writing style (Yes, we’re on a first name basis) has been analysed in depth to try to build a stronger picture of one of the most powerful men in history. As a copywriter, I find writing style to be a fascinating subject and it’s a huge part of how a brand shapes its tone of voice and the story that will be shared with customers.
In this article I’ll break down Marcus’ writing into a tone of voice across three key areas: tone, cadence and language.
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The life of a copywriter can be an up and down rollercoaster of procrastination, running to hit deadlines and reworking a fifth draft at the last possible minute. It’s also a great opportunity to practice Stoicism, to work with other creatives and tell some amazing stories for clients.
Andrew Boulton is a copywriter whose spent a lot of time in the trenches and got a lot of war stories to tell. The author of the popular Copywriting Is, Boulton has made a mark with his irreverent copywriting style.
This interview was originally posted on my pop culture website The Comic Vault and I’m sharing it on Stoic Athenaeum because Boulton provides some great insight into the philosophy of content marketing.
Continue reading “The Absurd Philosophy Of Copywriting With Andrew Boulton”