These days there are plenty of new techniques brands can use to raise awareness, whether through recording engaging podcasts or creating flashy video campaigns to grab customer attention.
But before social media, before the internet, before computers there was the written word. The written word was the first major advertising device and the influence is still seen today in headlines, billboards, websites and blogs.
Copywriting has had a long, successful history, and there have been many famous examples of advertisers who’ve tapped into the potential of words to engage their customers. But can their advice still be useful to modern brands?
As a freelance copywriter, I find it useful to turn back the clock and zone in on some of history’s greatest copywriters to help inform my own work.
Here are four legendary copywriters who were giants of their time.
Continue reading “4 Legendary Copywriters Who Were Giants Of Their Time”
Copywriting is an industry that has many angles and viewpoints. It’s an industry I’ve been a part of for years and it’s rewarding, emotional, satisfying, stressful, crazy and thrilling all at once. The craziness gets dialled up even more when you’re a freelance copywriter and so it’s helpful to have a system in place that helps calm the mind, pushes me out of my comfort zone and keeps me going forward.
That’s where Stoicism comes in. Putting the philosophy into practice has provided a foundation for approaching content marketing with fresh eyes and that inspired the creation of Stoic Athenaeum.
A journal that combines content marketing, philosophy and popular culture together, I provide a range of copywriting services through the publication. Read on to discover what they are.
Continue reading “Stoic Athenaeum Offers Philosophy-Backed Content Marketing”