Who was Glenn Fisher before he was a copywriter?
I was an accountant/auditor. I was going through life writing reports about the financial systems of places in the local council. And then something broke in my head and I decided I didn’t want to do that anymore.
I wanted to write in some form or another. Since I liked creative writing, I decided to do a degree locally. Flash forward, I needed a writing job and knew I didn’t want to be a journalist. So, I applied for every job that had the word ‘writer’ in it and by pure chance I applied for an Agora job in London. The role was for a junior copywriter and I didn’t know what copywriting was at the time. It seemed cool and I got to learn about direct-response copywriting.
Continue reading “Stupid Ideas And The Rhythm Of Direct Response Copywriting With Glenn Fisher”
When it comes to market research, there are many tools at our disposal. And one of the most effective mediums for gathering data and building a full picture of customer behaviour is the survey. Sam McNerny is a survey expert who goes far beyond the surface level of yes or no questions and his research philosophy is worth hearing.
Read on to learn more about his story and how the French philosopher Michel de Montaigne inspired his work.
Continue reading “Montaignian Perspectives & The Philosophy Of Survey Research With Sam McNerny”
He was upstairs in a bookstore.
Twenty years old at the time, he had climbed a ladder set against a bookcase and was searching for the newly-arrived Western books: Maupassant, Baudelaire, Strindberg, Ibsen, Shaw, Tolstoy…
This is the opening paragraph of a short story called The Life Of A Stupid Man by Ryunosuke Akutagawa.
This paragraph hooked me into the work of the father of the Japanese short story because of the author’s vulnerability.
His short stories offer several mental health and creative insights:
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Have you ever wanted to be more persuasive or found yourself wondering how someone convinced you to buy something or agree with their point of view?
Whether intentional or not, odds are we’re all tapping into the idea of rhetoric.
Rhetoric is an ancient system of persuasion that’s used in speeches, talks and written work and it’s got a bad rep because people often associate it with manipulation.
Continue reading “Ciceronian Language Tactics For Upping Your Copywriting”