The digital marketing world is always changing. New digital agencies pop up and shut down just as quickly and it may be tempting to think that you can ride out uncertainty alone as an agency founder.
Having a support system, a set of values or philosophy that inspires you to be part of a wider community is the way forward. Building a digital agency community is one of Daniel De La Cruz’ favourite things to do and his personal philosophy is something I can get on board with.
It was a pleasure to chat to Dan about his digital agency experience, the joys of falling into a philosophical rabbit hole, the discipline of boxing and more.
Continue reading “The Power Of Digital Community And Ethics-Driven Desire With Daniel De La Cruz”
There are lots of great copywriters in the world and the beauty of the industry is that each has their own voice, unique style and way of doing things.
Learning from other copywriters is a fun exercise for me and it was awesome to interview Justin Blackman, who is pretty fly for a write guy.
Blackman has made a name for himself with voice guides and his scientific approach to copywriting. In this interview, we chat about the crossovers between science and creativity in copywriting, distinguishing yourself as more than a freelancer and the many flavours of voice.
Continue reading “Blending Science, Creativity And Comedy In Copywriting With Justin Blackman”
Whether you’re new to the copywriting industry or have been in the game for years, there are certain names that stand out. Kevin Rogers is one of them. Comedian, podcaster, radio host and freelancing mentor, Rogers is known as the Copy Chief.
Stoic Athenaeum caught up with Rogers on some of his latest projects, the copywriting lessons he learned from his former life as a stand-up and his writing philosophy.
Continue reading “Kevin Rogers On Embracing Your Creative DNA And Practicing With Purpose”
Philosophy is timeless. What began in the marketplaces, streets forums and public offices of the ancient world has branched out into multiple mediums. Our search for meaning has taken us into the digital arena, eager to share our personal philosophies with new audiences, followers and customers.
Like the crowds who attended the Coliseum in the days of ancient Rome, these audiences are hungry for excitement, education and entertainment. They want to know what brands stand for, how their problems can be solved, how they can live a better life and content marketing has become a new type of philosophy for the modern era.
As a content marketer, I love using philosophy to help me better understand myself and my work. Stoicism has been integral to that understanding and a Stoic’s Guide to Content Marketing puts philosophy-led content writing into practice.
Continue reading “A Stoic’s Guide To Content Marketing Reveals How To Use Stoicism To Become A Better Content Writer”