marketing Archives - Stoic Athenaeum

Exploring The Ethics Of Social Seduction And Authenticity With Melissa Van Oss

When you hear the word seduction, what comes to mind? Maybe it’s the idea of getting someone into bed. Maybe it’s describing a dangerous kind of charisma. Seduction can be viewed more than one way and it’s a matter of perspective.

That’s the attitude Melissa Van Oss brings to the table in her work with reframing seduction in coaching, creative writing and workshops. It was a pleasure to interview Melissa about her experiences with putting a nuanced spin on seduction and how it can be used ethically.

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Debating The Ethics Of Brand Rhetoric And Philosophy With Niluka Kavanagh

I’m fascinated with the concept of rhetoric. This is the art of persuasion that goes back to the ancient world of orators giving grand speeches, moving audiences with the power of words and creating an emotional connection.

Today, rhetoric remains an invaluable part of public speaking and marketing. There are many layers to this complex system of communication and people have used it for good and bad.

Learning how to use rhetoric ethically is a worthwhile exercise, particularly in the marketing realm. It was fun to get nerdy on the subject with Niluka Kavanagh, a presentation coach and branding consultant well-versed in rhetoric.

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The Power Of Digital Community And Ethics-Driven Desire With Daniel De La Cruz

The digital marketing world is always changing. New digital agencies pop up and shut down just as quickly and it may be tempting to think that you can ride out uncertainty alone as an agency founder.

Having a support system, a set of values or philosophy that inspires you to be part of a wider community is the way forward. Building a digital agency community is one of Daniel De La Cruz’ favourite things to do and his personal philosophy is something I can get on board with.

It was a pleasure to chat to Dan about his digital agency experience, the joys of falling into a philosophical rabbit hole, the discipline of boxing and more.

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Blending Science, Creativity And Comedy In Copywriting With Justin Blackman

There are lots of great copywriters in the world and the beauty of the industry is that each has their own voice, unique style and way of doing things.

Learning from other copywriters is a fun exercise for me and it was awesome to interview Justin Blackman, who is pretty fly for a write guy.

Blackman has made a name for himself with voice guides and his scientific approach to copywriting. In this interview, we chat about the crossovers between science and creativity in copywriting, distinguishing yourself as more than a freelancer and the many flavours of voice.

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