marketing Archives - Page 2 of 4

Avoid This Machiavellian Mistake When Creating Thought Leadership Content

Creating a big piece of thought leadership content like a white paper is a great opportunity for a business to connect with customers, develop leads and build authority.

It makes me reflect that there are many examples of books or texts throughout history that carried the same purpose as a white paper.

Niccolo Machiavelli’s The Prince is a strong example. Machiavelli wrote about what an effective ruler or prince should do in the ends justify the means approach.

Continue reading “Avoid This Machiavellian Mistake When Creating Thought Leadership Content”

What An Ancient Roman Philosopher Has To Teach Us About Email Writing

Dear Lucilius,

You ask me what should be easily avoided? I say crowds. Because no one can trust themselves among the crowd with safety.

I’ll admit a weakness of mine; I never bring back home the same character I left with.

Something that I’ve taught is to be calm within me is disturbed; some of the foes that I’ve removed within return again.

Continue reading “What An Ancient Roman Philosopher Has To Teach Us About Email Writing”

The Power Of Digital Community And Ethics-Driven Desire With Daniel De La Cruz

The digital marketing world is always changing. New digital agencies pop up and shut down just as quickly and it may be tempting to think that you can ride out uncertainty alone as an agency founder.

Having a support system, a set of values or philosophy that inspires you to be part of a wider community is the way forward. Building a digital agency community is one of Daniel De La Cruz’ favourite things to do and his personal philosophy is something I can get on board with.

It was a pleasure to chat to Dan about his digital agency experience, the joys of falling into a philosophical rabbit hole, the discipline of boxing and more.

Continue reading “The Power Of Digital Community And Ethics-Driven Desire With Daniel De La Cruz”

Blending Science, Creativity And Comedy In Copywriting With Justin Blackman

There are lots of great copywriters in the world and the beauty of the industry is that each has their own voice, unique style and way of doing things.

Learning from other copywriters is a fun exercise for me and it was awesome to interview Justin Blackman, who is pretty fly for a write guy.

Blackman has made a name for himself with voice guides and his scientific approach to copywriting. In this interview, we chat about the crossovers between science and creativity in copywriting, distinguishing yourself as more than a freelancer and the many flavours of voice.

Continue reading “Blending Science, Creativity And Comedy In Copywriting With Justin Blackman”