Blending Science, Creativity And Comedy In Copywriting With Justin Blackman

There are lots of great copywriters in the world and the beauty of the industry is that each has their own voice, unique style and way of doing things. 

Learning from other copywriters is a fun exercise for me and it was awesome to interview Justin Blackman, who is pretty fly for a write guy. 

Blackman has made a name for himself with voice guides and his scientific approach to copywriting. In this interview, we chat about the crossovers between science and creativity in copywriting, distinguishing yourself as more than a freelancer and the many flavours of voice. 

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Kevin Rogers On Embracing Your Creative DNA And Practicing With Purpose

Whether you’re new to the copywriting industry or have been in the game for years, there are certain names that stand out. Kevin Rogers is one of them. Comedian, podcaster, radio host and freelancing mentor, Rogers is known as the Copy Chief.

Stoic Athenaeum caught up with Rogers on some of his latest projects, the copywriting lessons he learned from his former life as a stand-up and his writing philosophy.

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Unearthing The Tone Of Voice And Philosophy Of Epictetus

Tone of voice is a powerful writing tool. It’s the building blocks of how ideas are shared, how information is digested. Ancient philosophers had their own unique tone of voice for connecting with their students and Epictetus stands out.

Stoic philosopher, teacher and slave, Epictetus’ work has influenced countless generations and his tone of voice comes to life in the pages of The Discourses and Enchiridion.

It’s worth noting Epictetus didn’t write down his teachings. Instead, they were recorded by his student Arrian. I’ve set out to deconstruct Epictetus’ voice across language, cadence and tone and unearth his philosophical style.

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Mel Lee-Smith On The Balancing Act Of Writing And Mental Health

Freelancing is an industry of perspectives. The story of every freelancer is unique and each person brings something new to the conversation. Hearing these unique stories and sharing the wisdom and philosophy of freelance creativity is a big part of Stoic Athenaeum and it was wonderful to speak to Mel Lee-Smith about her experiences.

A freelance copywriter, Mel speaks openly about her battles with mental health, her approach to freelance writing and why output doesn’t determine your worth as a person. 

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The Inner Citadel

An endless pursuit

Dogged by uncertainties

The everyday

Hopes and dreams we grasp for

Out of reach, fingertips away

Empty glories built on sand

A vast kingdom to have no kingdom

A kingdom of the soul

A citadel

Glittering with good character

To reflect on the riches you give others

Not a throne of retreat

A waystation to action

Transmuting words into works

Forging a road to the good life

How To Write Like Seneca: Breaking Down The Brand Tone Of Voice Of A Stoic Philosopher

Tone of voice is crucial to understanding the writing style of an author or brand. It’s the building blocks of a personal story, helping readers and listeners understand the information they are consuming and the ancient world was full of writers who wanted to craft a specific tone of voice for themselves.

The Roman politician Lucius Seneca was one such writer who carefully cultivated a specific identity through his plays, letters and political statements. Complicated and endlessly fascinating, Seneca was a man of many contradictions and it’s in his writing style that we get a glimpse of who he was and the tone of voice he crafted for his own brand of Stoic philosophy.

In this article you’ll find out how to write like Seneca and see his brand tone of voice broken down.

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5 Lessons From Epicurus Digital Marketers Should Embrace

In the digital marketing world, people are constantly looking for fresh ways to connect with their audience and get ahead of the competition. Whether it’s designing new technology or developing the latest algorithm, marketers are eager to embrace the future. Yet taking inspiration from the past is important too.

A great example of learning from the past is embracing Epicureanism, the philosophy of Epicurus. For him, the purpose of philosophy was to acquire a happy, peaceful life through ataraxia, the freedom from fear and aponia, the absence of pain. Basically, he preached YOLO before YOLO was a thing.

Epicurus’ views are relevant in the modern age and here are five of his teachings that can be applied to digital marketing. 

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How To Thrive In The World Of B2B Copywriting With Michael Metcalf

Copywriting is the endurance sport of the marketing world. It requires discipline, a thick skin, occasional bouts of creativity and an open mind. And when you’re in it as a freelance copywriter endurance becomes even more important.

Fortunately, copywriters are a friendly bunch and are happy to share the tricks of the trade. Michael Metcalf is a UK-based freelance writer who made his bones in the B2B technology and eCommerce spaces across his brand Chroma Copy and content agency Expert Machine.

Michael was kind enough to share his copywriting experiences on Stoic Athenaeum. We chat binning off difficult clients, how to know your worth as a copywriter and using philosophy to become a better writer.

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Constantine Sandis On The Psychology Of Philosophy And Wittgenstenian Ethics

The lines between philosophy and psychology are always blurring, with many psychological practices having their origins in ancient philosophical work. Reconciling both disciplines is an ongoing process and Constantine Sandis has devoted his life to connecting these two worlds together.

Academic and author, Sandis has published a wide range of books and in this interview he talks about how philosophy helped him cope with cancer, the influence of Nietzsche, Wittgenstein and more.

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Letters From A Stoic Review: Inside The Mind Of Seneca And Learning Stoic Wisdom

For people with an interest in Stoicism and philosophy, the Roman power broker and politician Seneca looms large. His writing offers great insight into the mind of someone who was attempting to put the philosophy into practice, while also serving as a will and testament of a man who was guilty of falling short of what he preached at times.  

Letters From A Stoic contains all 124 of the letters Seneca wrote to his friend Lucilius. The book would benefit anyone who wants to pick up a bit of wisdom or change their perception of the world.

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