I’m fascinated with the concept of rhetoric. This is the art of persuasion that goes back to the ancient world of orators giving grand speeches, moving audiences with the power of words and creating an emotional connection.
Today, rhetoric remains an invaluable part of public speaking and marketing. There are many layers to this complex system of communication and people have used it for good and bad.
Learning how to use rhetoric ethically is a worthwhile exercise, particularly in the marketing realm. It was fun to get nerdy on the subject with Niluka Kavanagh, a presentation coach and branding consultant well-versed in rhetoric.
Continue reading “Debating The Ethics Of Brand Rhetoric And Philosophy With Niluka Kavanagh”
There are lots of great copywriters in the world and the beauty of the industry is that each has their own voice, unique style and way of doing things.
Learning from other copywriters is a fun exercise for me and it was awesome to interview Justin Blackman, who is pretty fly for a write guy.
Blackman has made a name for himself with voice guides and his scientific approach to copywriting. In this interview, we chat about the crossovers between science and creativity in copywriting, distinguishing yourself as more than a freelancer and the many flavours of voice.
Continue reading “Blending Science, Creativity And Comedy In Copywriting With Justin Blackman”
Whether you’re new to the copywriting industry or have been in the game for years, there are certain names that stand out. Kevin Rogers is one of them. Comedian, podcaster, radio host and freelancing mentor, Rogers is known as the Copy Chief.
Stoic Athenaeum caught up with Rogers on some of his latest projects, the copywriting lessons he learned from his former life as a stand-up and his writing philosophy.
Continue reading “Kevin Rogers On Embracing Your Creative DNA And Practicing With Purpose”
Tone of voice is a powerful writing tool. It’s the building blocks of how ideas are shared, how information is digested. Ancient philosophers had their own unique tone of voice for connecting with their students and Epictetus stands out.
Stoic philosopher, teacher and slave, Epictetus’ work has influenced countless generations and his tone of voice comes to life in the pages of The Discourses and Enchiridion.
It’s worth noting Epictetus didn’t write down his teachings. Instead, they were recorded by his student Arrian. I’ve set out to deconstruct Epictetus’ voice across language, cadence and tone and unearth his philosophical style.
Continue reading “Unearthing The Tone Of Voice And Philosophy Of Epictetus”