There are lots of great copywriters in the world and the beauty of the industry is that each has their own voice, unique style and way of doing things.
Learning from other copywriters is a fun exercise for me and it was awesome to interview Justin Blackman, who is pretty fly for a write guy.
Blackman has made a name for himself with voice guides and his scientific approach to copywriting. In this interview, we chat about the crossovers between science and creativity in copywriting, distinguishing yourself as more than a freelancer and the many flavours of voice.
Continue reading “Blending Science, Creativity And Comedy In Copywriting With Justin Blackman”
Whether you’re new to the copywriting industry or have been in the game for years, there are certain names that stand out. Kevin Rogers is one of them. Comedian, podcaster, radio host and freelancing mentor, Rogers is known as the Copy Chief.
Stoic Athenaeum caught up with Rogers on some of his latest projects, the copywriting lessons he learned from his former life as a stand-up and his writing philosophy.
Continue reading “Kevin Rogers On Embracing Your Creative DNA And Practicing With Purpose”
Tone of voice is a powerful writing tool. It’s the building blocks of how ideas are shared, how information is digested. Ancient philosophers had their own unique tone of voice for connecting with their students and Epictetus stands out.
Stoic philosopher, teacher and slave, Epictetus’ work has influenced countless generations and his tone of voice comes to life in the pages of The Discourses and Enchiridion.
It’s worth noting Epictetus didn’t write down his teachings. Instead, they were recorded by his student Arrian. I’ve set out to deconstruct Epictetus’ voice across language, cadence and tone and unearth his philosophical style.
Continue reading “Unearthing The Tone Of Voice And Philosophy Of Epictetus”
Freelancing is an industry of perspectives. The story of every freelancer is unique and each person brings something new to the conversation. Hearing these unique stories and sharing the wisdom and philosophy of freelance creativity is a big part of Stoic Athenaeum and it was wonderful to speak to Mel Lee-Smith about her experiences.
A freelance copywriter, Mel speaks openly about her battles with mental health, her approach to freelance writing and why output doesn’t determine your worth as a person.
Continue reading “Mel Lee-Smith On The Balancing Act Of Writing And Mental Health”