Reframing The Academic Realm With Lex Academic CEO Louise Chapman

Philosophy is a funny subject because it can be interpreted in so many ways. To some, it’s an academic thing to study. For others, it’s a way of life or a personal set of values that are unique to an individual. This multi-layered view is what makes philosophy awesome and to come at from different angles.

Louise Chapman of Lex Academic has a wonderful story to tell about philosophy, editing, changing perception in the academic world and so much more. She’s also the partner of Constantine Sandis, who’s provided excellent commentary on the psychology of philosophy. 

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Debating The Ethics Of Brand Rhetoric And Philosophy With Niluka Kavanagh

I’m fascinated with the concept of rhetoric. This is the art of persuasion that goes back to the ancient world of orators giving grand speeches, moving audiences with the power of words and creating an emotional connection.

Today, rhetoric remains an invaluable part of public speaking and marketing. There are many layers to this complex system of communication and people have used it for good and bad. 

Learning how to use rhetoric ethically is a worthwhile exercise, particularly in the marketing realm. It was fun to get nerdy on the subject with Niluka Kavanagh, a presentation coach and branding consultant well-versed in rhetoric.

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Blending Science, Creativity And Comedy In Copywriting With Justin Blackman

There are lots of great copywriters in the world and the beauty of the industry is that each has their own voice, unique style and way of doing things. 

Learning from other copywriters is a fun exercise for me and it was awesome to interview Justin Blackman, who is pretty fly for a write guy. 

Blackman has made a name for himself with voice guides and his scientific approach to copywriting. In this interview, we chat about the crossovers between science and creativity in copywriting, distinguishing yourself as more than a freelancer and the many flavours of voice. 

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Kevin Rogers On Embracing Your Creative DNA And Practicing With Purpose

Whether you’re new to the copywriting industry or have been in the game for years, there are certain names that stand out. Kevin Rogers is one of them. Comedian, podcaster, radio host and freelancing mentor, Rogers is known as the Copy Chief.

Stoic Athenaeum caught up with Rogers on some of his latest projects, the copywriting lessons he learned from his former life as a stand-up and his writing philosophy.

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