Whether you’re new to the copywriting industry or have been in the game for years, there are certain names that stand out. Kevin Rogers is one of them. Comedian, podcaster, radio host and freelancing mentor, Rogers is known as the Copy Chief.
Stoic Athenaeum caught up with Rogers on some of his latest projects, the copywriting lessons he learned from his former life as a stand-up and his writing philosophy.
Continue reading “Kevin Rogers On Embracing Your Creative DNA And Practicing With Purpose”
If you’re a copywriter like me or someone who’s thinking of writing professionally, it’s easy to think of yourself as just a writer. You’re not. You’re a business owner. Someone who’s got to think about marketing, accounting, networking, partnering and all the other stuff business owners have to do to pay the bills.
Shifting your mindset from writer to writer AND business owner was the topic of The Copywriting Club’s Flip The Switch webinar. Hosted by Rob Marsh and Kira Hug, the webinar went over five critical moves you need to make to build a successful copywriting business.
Great advice and great writing philosophy followed.
Continue reading “Flip The Switch Workshop Review: 5 Awesome Tips For Setting Up Your Freelance Copywriting Business”
Philosophy is timeless. What began in the marketplaces, streets forums and public offices of the ancient world has branched out into multiple mediums. Our search for meaning has taken us into the digital arena, eager to share our personal philosophies with new audiences, followers and customers.
Like the crowds who attended the Coliseum in the days of ancient Rome, these audiences are hungry for excitement, education and entertainment. They want to know what brands stand for, how their problems can be solved, how they can live a better life and content marketing has become a new type of philosophy for the modern era.
As a content marketer, I love using philosophy to help me better understand myself and my work. Stoicism has been integral to that understanding and a Stoic’s Guide to Content Marketing puts philosophy-led content writing into practice.
Continue reading “A Stoic’s Guide To Content Marketing Reveals How To Use Stoicism To Become A Better Content Writer”
Copywriting is the endurance sport of the marketing world. It requires discipline, a thick skin, occasional bouts of creativity and an open mind. And when you’re in it as a freelance copywriter endurance becomes even more important.
Fortunately, copywriters are a friendly bunch and are happy to share the tricks of the trade. Michael Metcalf is a UK-based freelance writer who made his bones in the B2B technology and eCommerce spaces across his brand Chroma Copy and content agency Expert Machine.
Michael was kind enough to share his copywriting experiences on Stoic Athenaeum. We chat binning off difficult clients, how to know your worth as a copywriter and using philosophy to become a better writer.
Continue reading “How To Thrive In The World Of B2B Copywriting With Michael Metcalf”